Skip to content

“Success and evolution can’t be achieved and not using a digitized agribusiness”

In Morocco, the agricultural sector has written a stable new web page in its historical past in 2022. In keeping with information from the Ministry of Agriculture, shipments of agricultural and agri-food merchandise introduced in 80 billion dirhams ($7.8 billion). This quantity is up 20 per cent from the $7 billion in revenues earned in 2021, setting a brand new file for the sector, regardless of a difficult worldwide atmosphere.

This efficiency is especially as a result of total development in shipments of the sector’s predominant export merchandise. Intimately, recent fruit and vegetable shipments totaled 2.3 million tons, an annual development of 10%. “Such success and evolution can’t be achieved and not using a digitized enterprise. On January thirteenth 2023. The Ministry of Agriculture organized the third version of Agro IT Days across the theme of digitization for the implementation of the Inexperienced Era technique. The occasion was attended by nationwide and worldwide specialists and concerned a number of exhibitors making up the digital ecosystem working within the space of ​​agriculture and agroindustry, equivalent to telecom operators, answer integrators and start-ups,” says Fatiha Charrat, deputy managing director for Moroccan recent produces exporter Delassus Group.

Through the occasion, Mr. Kacem Bennani Smires, CEO of Delassus Group had the chance to current the progress of agriculture devoted to export in digitizing processes. In keeping with him, the sector is in the course of a transition from conventional agriculture to increasingly technological cropping techniques.

“Growers and exporters use a number of platforms thus far. Digital processing options combining synthetic intelligence and drones are in operation to make sure the move of data and agile decision-making. For instance very correct evaluation of citrus crops by UAV is a really useful gizmo when you understand that yields range from plot to plot,” Bennani Smires mentioned. “Some citrus growers are already utilizing the method. One other instance is the software that manages Workforce planning and displays the actions by employee. This enables compensation primarily based on efficiency and benchmarking by farms and sectors. It is significantly true within the case of huge numbers of employees.”

On the packing a part of the job, increasingly exporters are investing in digital calibrators and product selectors that may acquire a really great amount of information in order that high quality could be monitored. The pc software additionally makes it attainable to trace the variety of references which have exploded in recent times with the more and more correct buyer specs. At Duroc, a snacking tomato Moroccan grower and exporter, greater than 150 SKUs are handled day by day.

“On the logistics aspect, Maroc Fruit Board (MFB), the chief in fruit and vegetable logistics in Morocco, launched digitalization technique in 2014 and partnered in 2019 with a Moroccan start-up to develop the Recent Monitor collaborative digital platform. It’s a digital platform that connects in actual time all provide chain stakeholders in a related atmosphere: it’s primarily based on blockchain and IoT applied sciences. Pushed by the ambition of a inventive staff, Recent Monitor is an revolutionary answer that listens to its purchasers and is related to its atmosphere,” Charrat explains.

The Moroccan state additionally encourages the pattern of digitization. Many platforms have been designed to facilitate administrative operations associated to export equivalent to Foodex, Portnet and Diwanati. These platforms carry collectively the steps needed to hold out import and export, and provides visibility of the entries to the ports: It’s an interconnection between the exporters, the customs and the delivery firms. Having mentioned that these techniques are nonetheless working independently and are shifting nearer to construct the consolidated

“Immediately it’s not a luxurious. Digitization is ubiquitous and inevitable. It’s not attainable to develop with out it. These days we not speak about digitization, we speak about AI and deep studying,” Charrat states. “These instruments are consistently evolving. They not solely provide to us real-time info, however details about the long run, future eventualities, expectations and projections as effectively. It is an intelligence that now regulates itself and learns independently.”

Extra importantly, these instruments have turn out to be extra democratic and accessible to all international locations, and their adoption is a matter of will, alternative and ambition. In Morocco, the agriculture sector is witnessing the emergence of very promising start-ups that need to be inspired and supported as a result of there’s a danger of letting our abilities go overseas.

For extra info:
Fatiha Charrat
Delassus Group
Telephone: +212 665 186 868
Electronic mail:

Leave a Reply

Your email address will not be published. Required fields are marked *