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Rémy Martin Groups Up With Cultural Tastemakers to Rejoice the Lunar New Yr With ‘Household Spirit’ Marketing campaign

NEW YORK, NY— Rémy Martin has teamed up with a bunch of cultural tastemakers to toast to the Yr of the Rabbit, celebrating their distinctive backgrounds and traditions by way of Household Spirit. The marketing campaign, entitled “The Lunar New Yr Household Spirit” spots the intersection of heritage, custom, and modernity whereas bringing to life a celebration, guided by the Household Spirit and centered across the timelessness of Rémy Martin XO. By means of this marketing campaign Rémy Martin showcases the excellence of Rémy Martin XO and honors Asian tradition and the distinctive traditions throughout the generations of households and buddies who collect on the desk of Lunar New Yr celebrations.

Rémy Martin brings collectively actor and martial artist Lewis Tan; vogue influencer Jessica Wang; Michelin-starred chef Brandon Jew; photographer Kevin Wong; and cultural entrepreneur and producer Danielle Chang, as an instance how every of their cultures and experiences have formed their Lunar New Yr celebrations and the way they individually personify excellence. By means of the artistic lens of world-renowned, Hong-Kong born, award-winning photographer Michelle Watt, the marketing campaign gives a novel visible narrative that spotlights digital hues, whimsical types, and embodies the Lunar New Yr spirit. All through the marketing campaign, Rémy Martin highlights every distinctive expertise accomplice, illustrating “Household Spirit” as a momentous event the place time and traditions are shared with Rémy Martin XO, meals, and passions and tales are handed all the way down to future generations for the pursuit of excellence.

“Rémy Martin celebrates numerous cultures by which wealthy custom, values, and voices may be expressed from one technology to the subsequent, whereas encouraging every particular person to specific themselves in new methods,” shared Tina Reejsinghani, Vice President, Rémy Martin Americas. “With our unbelievable expertise companions, this marketing campaign showcases how Rémy Martin XO is a celebratory staple on the Lunar New Yr desk. Whereas our household and traditions evolve, a desk with Rémy Martin XO permits for family and friends from numerous cultures to hitch collectively to toast to the brand new yr.”

Working with Danielle Chang, the marketing campaign accentuates Rémy Martin XO’s place on the Lunar New Yr desk by way of curated occasions in San Francisco and New York Metropolis. Throughout these occasions, the cultural entrepreneur and producer will unveil the “Lunar New Yr Opulence Revealed Expertise,” paying homage to abundance, prosperity, longevity, success, and luck, personified by the radiance of Rémy Martin XO. All through these occasions, Rémy Martin XO’s full fragrant complexity and exceptionally full-bodied richness will probably be captured by way of the Asian components integrated inside the “Lunar New Yr Opulence Revealed Expertise.” The tasting expertise brings the auspicious spirit of the East to life, manifesting the radiance of Rémy Martin XO by way of shared customary motifs of Asian tradition. By means of the incorporation of heritage spices on the desk, XO’s aromas of plum, mature fig, and candied orange, opening on spicy notes with a touch of cinnamon and freshly crushed hazelnuts, and ending on gourmand notes of roasted cocoa beans, honey, and ginger are totally revealed.

Moreover, Danielle has tapped into the quantity eight to create eight fortunate meals pairings, which spotlight each the importance of the quantity eight and the opulence of Rémy Martin XO when paired collectively. Eight, which is a fortunate quantity in Asian tradition because it represents prosperity, will also be seen inside the “The Lunar New Yr Household Spirit” marketing campaign, which options eight people sat round an opulent tablescape. Tickets to the occasions in each cities can be found for buy on Fortunate Rice’s web site for $88, with a portion of ticket proceeds going towards native charitable organizations, The Middle for Asian American Media and Welcome to Chinatown. Collectively, Rémy Martin and these non-profit organizations goal to focus on the richness and variety of Asian American tradition and supply help for the neighborhood and future generations to proceed to advertise their wealthy heritage.

To commemorate the Yr of the Rabbit, Rémy Martin will launch a limited-edition XO bottle to take pleasure in with family and friends throughout the holidays. The signature bottle is accented with a gorgeous foil of stylish gold, crimson, and white summary particulars. This intricately designed sample covers the face of the distinctive Rémy Martin XO decanter and is housed inside a wealthy crimson coffret that opens to kind a fan-like construction, accentuating the head of opulent tasting expertise of Rémy Martin XO. The limited-edition bottle is out there for buy in shops nationwide and at on-line retailers for a prompt retail worth of $209.99. Starting January seventeenth, a ‘Rémy Martin Lunar New Yr Household Spirit Tray’ may also be obtainable on ReserveBar for a prompt retail worth of $300. The equipment, which brings the Lunar New Yr Opulence Revealed expertise to these seeking to have fun at residence, contains 5 festive meals pairings, centaur coasters, and a 375mL bottle of Rémy Martin XO.

Rémy Martin XO is finest loved neat, with a single ice dice, or in an elevated cocktail that highlights the expression’s distinctive flavors. This yr, Rémy Martin invitations these celebrating to take pleasure in XO with The Imperial Previous Customary, a seasonal tackle a traditional cocktail, showcasing XO’s wealthy flavors towards the zesty freshness of Cointreau and candy fragrant bitters. See under for the recipe to take pleasure in at residence.

The Imperial Previous Customary

  • 1¾ oz Remy Martin XO
  • oz Cointreau
  • 1 brown sugar
  • 3 dashes of Peychaud’s bitter
  • Garnish with a twist of orange peel


  • In an Previous-Customary glass, pour the bitters over the sugar dice adopted by the Cointreau, then crush it utilizing a cocktail pestle.
  • Add Rémy Martin XO and one massive ice dice, then stir with a spoon till silky clean.
  • Garnish with a twist of orange peel.

About Rémy Martin

Since 1724, the Home of Rémy Martin has produced premium spirits that constantly attraction to the world’s most discerning connoisseurs. A profound love of the land, a continuity of household possession and a passionate dedication to excellence has sustained Rémy Martin for almost three centuries. On account of its masterful manufacturing and generations of custom in Cognac, the Home of Rémy Martin as we speak produces Wonderful Champagne Cognacs, together with Rémy Martin XO, Rémy Martin Tercet, Rémy Martin 1738 Accord Royal and Rémy Martin VSOP

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