Skip to content

Onion International Dedicated to Assembly Rising Wants of Girls Customers by way of New Enterprise Platform

GUANGZHOU, China, Sept. 23, 2022 /PRNewswire/ — Onion International Restricted (“Onion International”, the “Group” or the “Firm”) (NYSE: OG), a next-generation life-style model platform that connects the world’s contemporary, trendy, and future technology-based manufacturers to younger individuals in China and throughout Asia, as we speak reiterated its dedication to executing on its refined operational plans to handle the feminine market section in response to the rising wants of feminine customers. As a part of Onion International’s strategic initiatives to improve its enterprise, Onion International will proceed to advertise and optimize a brand new enterprise platform targeted on girls’s private progress and self-enhancement. Capitalizing on the brand new enterprise platform, Onion International will comprehensively empower feminine customers by way of data, enterprise, consumption, networking and social actions in an effort to guide and accompany feminine customers on a journey of self-improvement, thereby creating a brand new long- time period progress engine.

Three key ideas underlie the upcoming launch of the brand new enterprise platform:

  1. Attain feminine customers by way of precision advertising and marketing: Make a superb division of the model matrix in accordance with the consumption wants of feminine customers at totally different ages, create plans for product picks and occasions leveraging trending matters and festivals, and make real-time product suggestions to customers.
  2. Shorten distance with feminine customers by way of refined operation: Invite focused teams to offline model salons and create alternatives for them to speak with model executives and spokespersons to share their experiences and be taught extra concerning the model ideas behind the merchandise, thereby growing consumer engagement and making a tailored consumer expertise; recruit product expertise officers to attempt new merchandise and promote them by way of word-of-mouth.
  3. Create diversified real-life eventualities for feminine customers: Create immersive experiences embedded in real-life eventualities utilizing know-how; launch particular reside streams targeted on scorching matters associated to feminine group; proceed to handle matters that seize feminine customers’ consideration and assist them obtain self-growth, thereby buying high quality goal customers.

Mr Cong (Kenny) LiFounder, and CEO of Onion International, commented, “As girls improve their spending energy within the financial system, Onion International will proceed to reinforce consumer engagement and construct loyalty amongst our feminine customers by way of constructing our non-public area site visitors pool, deepening the platform’s connections with feminine customers, and accelerating the commercialization of the platform.Within the context of the general improve in consumption habits, customers demand not solely merchandise, but in addition a compelling model idea, robust emotional resonance and a very good consumption expertise.Capitalizing on alternatives within the digital financial system, Onion International will use diversified media channels together with reside streaming and WeChat video accounts to enhance interactions, and repeatedly work to empower girls with the intention to ship that wonderful consumption expertise to our feminine customers.”

Protected Harbor Assertion

This press launch incorporates forward-looking statements. These statements are made below the “protected harbor” provisions of the US Non-public Securities Litigation Reform Act of 1995. Statements that aren’t historic details, together with statements concerning the Firm’s beliefs and expectations, the Firm’s forecasts, basic statement of the trade, and enterprise outlook, are forward-looking statements. Ahead-looking statements contain inherent dangers and uncertainties and a lot of elements may trigger precise outcomes to vary materially from these contained in any forward-looking assertion. In some instances, forward-looking statements will be recognized by terminology comparable to “might,” “will,” “expects,” “anticipates,” “goal,” “intention,” “future,” “intends,” “plans, ” “believes,” “potential,” “estimates” “proceed,” “is/are prone to,” or different comparable statements. Additional data concerning these and different dangers is included in Onion International’s filings with the SEC. All data offered on this press launch and within the attachments is as of the date of this press launch, and Onion International doesn’t undertake any obligation to replace any forward-looking assertion, besides as required below relevant legislation.

About Onion International Restricted

Onion International Restricted (NYSE: OG) is a next-generation life-style model platform that connects the world’s contemporary, trendy, and future technology-based manufacturers to younger individuals in China and throughout Asia. The Firm’s mission is to be the dream manufacturing facility of life-style manufacturers for younger individuals. The Firm’s platform provides an built-in answer to develop, market, and distribute new and galvanizing branded merchandise, thereby reshaping the approach to life procuring and shopper tradition in China. Onion International Restricted has been listed on the New York Inventory Alternate since Could 2021.

For extra data, please go to:

Investor Relations Contact
In China:
Onion International Ltd.
Investor Relations

mr eric yuan
Cellphone: +86-10-5900-1548

In the USA:
Ms. Linda Bergkamp
Electronic mail:
Tel: +1-480-614-3004

View unique content material:


Leave a Reply

Your email address will not be published.