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Los Cabos Tourism Board Talks Vacation spot’s Success, Future Plans, Journey Advisors

Because the journey trade continues to bounce again from the affect of the pandemic, Los Cabos has blossomed into some of the sought-after tourism locations in Mexico.

Los Cabos Tourism Board Managing Director Rodrigo Esponda has labored tirelessly along with his crew to extend the variety of arriving worldwide vacationers, introduce a brand new digital tour platform and unveil a rewards program for journey advisors.


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Los Cabos is projecting an unprecedented progress in tourism arrivals anticipated by the tip of the yr, with 3.3 million guests, a 20 % projected enhance from the identical interval in 2021. The vacation spot continues to exceed expectations and now appears to 2023 with a brand new chapter targeted on a holistic sustainability strategy.

In response, Esponda spoke to TravelPulse in regards to the success of the Mexican resort metropolis in 2022 and the joy from tourism officers in regards to the yr forward.

TravelPulse (TP): Los Cabos has skilled unprecedented tourism progress this yr, with the development anticipated to proceed by means of the rest of 2022. What helped drive the area’s post-pandemic comeback and what can we count on for 2023?

Rodrigo Esponda (RE): With a fast response to the pandemic, Los Cabos targeted all of its non-public and public efforts on bettering its product providing with a safety-first strategy that allowed the vacation spot to proceed welcoming vacationers in a protected and safe setting. Los Cabos has been a most popular vacation spot for brand new and returning vacationers alike on the lookout for locations in shut proximity to the US with customized experiences that may assure a stage of confidence through the journey tour. And Los Cabos’ air connectivity by way of business or non-public aviation has made it an accessible vacation spot to the US

Los Cabos recovered one hundred pc of all its journey exercise again in 2021 and is on monitor to attain a exceptional progress once more this yr with projections to shut 2022 with over 20 % progress in visitation in comparison with 2021. In 2023, we count on to see the development of longer stays and demand for extra customized, non-public companies from our guests. To mirror this, vacationers have elevated their spend within the vacation spot – for instance, guests’ common journey spend in Los Cabos is $2,500 vs. $1,100 for Mexico general.

TP: The rise of expertise has helped rework the tourism trade, with Los Cabos now implementing a 360-degree Tour digital expertise, which permits vacationers to expertise the area earlier than visiting. How do you suppose this may affect the tourism numbers and what benefit does it present for these able to undertake Web3 and Metaverse applied sciences?

RE: The 360-degree Tour digital expertise gives a wealthy and interactive aerial and floor panoramic imagery that I consider will excite guests and planners and assist them uncover what Los Cabos has to supply. We anticipate it should assist increase leads, bookings and spend within the vacation spot because the platform permits you to e book reservations and tickets and create a journey itinerary earlier than arrival.

For these desirous to undertake Web3 and Metaverse applied sciences, the platform presents an simply movement from one geo-location to a different and from the sky to the bottom. There isn’t any different expertise that makes use of this aerial-to-ground immersive expertise and Los Cabos is the primary vacation spot in Latin America to implement it.

TP: Los Cabos can be giving again to journey advisors, as all licensed Los Cabos Specialist Advisors can file consumer bookings to build up factors that qualify them to obtain present playing cards. How essential are brokers to your vacation spot and what else are you doing to reward them for his or her arduous work?

RE: Journey advisors and companions are essential to the success of Los Cabos. They provide trusted recommendation and distinctive solutions to many vacationers, whether or not they’re new to the vacation spot or extra acquainted. We work with many advisors to make sure that they’ve essentially the most up-to-date details about Los Cabos properties, happenings, facilities, and protocols.

The Los Cabos Specialist platform could have unimaginable assets, akin to movies, maps, photos, and even a coaching course that can present them with the chance to turn into licensed as a specialist in essentially the most unique vacation spot in Mexico. Moreover, by turning into a Los Cabos specialist, journey advisors and their shoppers can even get unique advantages and facilities at accommodations all through Los Cabos.

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