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J Balvin’s new bilingual psychological well being app, OYE, needs to channel emotion into creativity – NBC 5 Dallas-Fort Value

When J Balvin discovered himself struggling to create music amidst his struggles with psychological well being, he made the tough resolution to hunt assist. Now, he is utilizing what he realized to assist others.

The Colombian singer — born José Álvaro Osorio Balvín — is one among this era’s best-selling Latin music artists, identified for breaking obstacles via sound, vogue and artwork. After opening up publicly about his private struggles with anxiousness and melancholy, he is launching OYE, a bilingual wellness app. Thegoal? To empower anybody within the Latinx neighborhood — and different cultures — who’s fighting psychological well being by offering an area to assist channel their feelings into creativity.

“In my very own journey, I discovered it arduous to seek out my creativity whereas coping with private psychological well being struggles,” J Balvin, often called the app’s Chief Dream Officer, shared in an announcement to TODAY. “Nevertheless, after understanding and tapping into the powers of inventive wellness and utilizing my very own inventive imaginative and prescient to drive true options for myself, I used to be in a position to each really feel higher and categorical myself in new methods I by no means knew potential.”

His assertion continued: “That’s the reason I created OYE — to convey a deeper understanding of the therapeutic powers of those inventive wellness practices to the worldwide neighborhood — for each Spanish and English talking audiences worldwide.”

The app has been a couple of 12 months within the making, OYE co-founders Mario Chamorro and Patrick Dowd advised TODAY by way of Zoom. They formally began to construct the app alongside Balvin in late 2021. The identify of the app — which interprets to “hear” — was chosen after Chamorro and Dowd mentioned how they might improve the quantity of significant listening individuals do.

From the start, the crew needed to create a platform that might assist individuals really feel higher throughout the Americas. To attain that mission, they knew their app wanted to be absolutely bilingual.

“We had our complete design and creation course of in each languages,” Dowd mentioned. “It is simply a part of our DNA. And I feel we’re additionally very impressed by our co-founder and Chief Dream Officer José, who has sung in Spanish for his complete profession, at the same time as he is had a number of pressures developing as a worldwide star. He all the time appeared true to the place he was from and feels it is crucial to champion Spanish language as a worldwide language.”

Based on SAMHSA’s Nationwide Survey on Drug Use and Well being, psychological well being points are on the rise for individuals of Latino, Hispanic, or Spanish descent between the ages of 12-49. Psychological Well being America notes that the challenges inside these communities are solely exacerbated as a consequence of a scarcity of bilingual or Spanish-speaking psychological well being professionals, usually paired with poor communication from well being care suppliers.

Nevertheless, Chamorro and Dowd pressured that OYE is for everybody, not simply Spanish audio system, because the app can simply be switched between language preferences.


COO and co-founder Patrick Dowd and CEO and co-founder Mario Chamorro.

Amongst OYE’s options embody an emotional check-in device with about 100 emotions to select from — like “disinterested” to “lonely,” “anxious,” or “peaceable” — which is able to then present the person with content material tailor-made to at least one’s present emotional state .

There are additionally inventive wellness movies and workouts starting from 5 to half-hour, a private purpose setting device, and downloadable generative artwork that tracks private development and might be shared with mates. There are additionally aware notifications that can encourage persistence, self-love and accountability.

Hailing from Mexico, Head of Wellness Mari Serra helped construct an “eclectic, inclusive group of wellness guides,” Dowd shared, which embody shamans, healers, dancers, meditation specialists and yogis, amongst others, from completely different elements of Latin America. Balvin’s personal therapist, Latin American psychologist Carlos López, can be on the wellness council.


A have a look at the options the OYE app presents.

As a part of the app, members are additionally invited to turn out to be “OYE Creators” themselves and are inspired to share how they cope and handle their very own psychological well being.

“We consider each artist is a healer, and each healer is an artist, and we consider each man is an artist,” Chamorro mentioned. “We’re simply bringing collectively this neighborhood of people that categorical how they handle their feelings to unleash their inventive selves and form their futures.”

Above all, OYE’s goal is to assist the world really feel higher by offering easy accessibility to a holistic vary of practices from Latin America. On a worldwide stage, Dowd mentioned, they “need to remodel emotional wellness from one thing that is seen as a non-public burden to one thing that’s seen as a robust useful resource for creating the life that you simply need to stay.”

Chamorro added that having a useful resource that may heal content material from psychological wellness specialists and be accomplished in both English or Spanish in a simple method to observe, “is one thing actually highly effective.”

OYE is out there for obtain now by way of the Apple App Retailer and Google Play. The corporate can be offering a month-free trial together with Hispanic Heritage Month and World Psychological Well being Day on Oct. 10, adopted by subscription choices beginning at $4.99/month.

Throughout Hispanic Heritage Month, TODAY is sharing the neighborhood’s historical past, ache, pleasure and delight. We’re highlighting Hispanic trailblazers and rising voices. TODAY can be publishing private essays, tales, movies and specials all through the month of September and October. For extra, head right here.

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