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Hop into an auspicious 2023 by brewing prosperity collectively

As everybody prepares to usher within the lunar new 12 months, Carlsberg celebrates the enjoyment of reunions and abundance of prosperity via its 2023 Chinese language New 12 months (CNY) marketing campaign themed ‘Brewing Prosperity Collectively’. The Carlsberg model continues its previous CNY traditions by launching yet one more stunning artist version packaging, which is impressed by the celebratory nature of household and buddies reunions in welcoming prosperity. Created by multi award-winning illustrator Feifei Ruan, the inventive and illustrious visible storytelling really captures CNY’s oriental appeal.

A masterpiece that heralds in a clean and affluent 12 months forward, Feifei Ruan’s design idea of a spring wonderland depicts eight magical rabbits remodeled from the golden liquid of Carlsberg premium brew gathering within the beer forest and bringing together with them happiness, wellness, and prosperity as they reunite. The piece can be embellished with elegant koi fish, to suggest luck and luck, flying swallows that welcome the spring and new beginnings in addition to dragonflies for concord, prosperity and good luck. Intertwined inside the parts are additionally gold cash and blooming peonies symbolizing wealth and prosperity to usher in new beginnings.

Carlsberg’s theme “Brewing Prosperity Collectively” or 合家团圆, 好运连连 accentuates the colourful bustling of household gatherings and togetherness that Carlsberg aspires to rejoice, emulating the wealthy conventional and warm-hearted moments of an auspicious reunion with household, buddies and pricey ones.

The ‘Brewing Prosperity Collectively’ paintings that’s elegantly wrapped throughout each cans and bottles has Carlsberg Danish Pilsner signifying prosperity, whereas the designs on Carlsberg Clean Draft seeks to ship a smoother 12 months forward, making these Carlsberg brews the right selection for celebrating the festivity and for enjoyment throughout get-togethers with household and buddies.

“At Carlsberg, this CNY is all about celebrating reunions and prosperity. Our CNY-themed artist version packaging this 12 months is broadly out there and celebrated throughout China, Singapore and Hong Kong, in addition to right here in Malaysia. To us, ‘Brewing Prosperity Collectively’ represents our hopes and finest needs for all our shoppers throughout the area in order that collectively, we might have an auspicious 2023 full of smoothness, prosperity and happiness,” said Stefano Clini, Managing Director of Carlsberg Malaysia.

To kick-off the celebration and usher in a affluent CNY, Carlsberg’s nationwide marketing campaign that may run from 1 December 2022 to twenty-eight February 2023 throughout varied platforms, provides shoppers beautiful rewards within the type of premium collectibles and ang pows, which additionally carries the identical Artistic illustrations on the artist version packaging, excellent premium items for household reunions and eWallet credit for that additional luck.

Customers who buy any two cartons of Carlsberg Danish Pilsner or Carlsberg Clean Draft plus a carton of any premium manufacturers (Somersby Cider Assortment, 1664 Blanc, 1664 Rosé, Connor’s Stout Porter or Asahi Tremendous Dry), will have the ability to redeem an unique Neoflam Fika Inventory Pot price RM275. To get a two-piece Neoflam Good Seal set price RM60, shoppers have to solely buy any six units of 4-can packs or 24 cans of 1664 Blanc/1664 Rosé, Asahi Tremendous Dry, Carlsberg Particular Brew or Connor’s Stout Porter. Over in Sabah and Sarawak, the acquisition of any two cartons of Carlsberg Danish Pilsner or Carlsberg Clean Draft, inclusive of a carton of premium manufacturers, will reward shoppers with a three-piece Neoflam Good Seal set price RM84. Unique to 99 Speedmart in West Malaysia, customers can bag themselves a one-of-a-kind artist version mug with the acquisition of 1 carton of both Carlsberg Danish Pilsner or Carlsberg Clean Draft, along with a 12-can pack of 1664 Blanc.

To rejoice ‘Drumming Prosperity Collectively’, shoppers who spend a minimal of RM288 on chosen Carlsberg merchandise in taking part tremendous hypermarkets nationwide, will stand an opportunity to ‘Drum and Win’ themselves as much as RM388 Contact ‘n Go eWallet credit score. Moreover, contestants also can stroll away with a 4-can pack of both 1664 Blanc, 1664 Rosé, Somersby Apple Cider, Somersby Ardour Fruit & Orange Cider, Connor’s Stout Porter or alcohol-free Somersby Apple 0.0.

In comfort shops, shoppers can ring in some prosperity by profitable as much as RM388 in Contact ‘n Go eWallet once they buy RM20 price of Carlsberg Malaysia merchandise. Contact ‘n Go eWallet credit score of as much as RM888 can be up for grabs in bars and pubs with buy of 1 tower, two buckets, six full pints, 10 half pints or 10 mugs.

Over at chosen meals courts and eateries, particular CNY Celebration Nights have been scheduled with lion dance performances, singing performances and ‘Drumming Prosperity Collectively’ actions the place shoppers can ‘Drum and Win’ Contact ‘n Go eWallet credit to ring within the New 12 months. Shoppers who purchase any Carlsberg brew throughout these occasions may even stand an opportunity at profitable distinctive prizes. As a particular bonus all through the CNY marketing campaign interval, those that accumulate 12 limited-edition huge bottle caps of any Carlsberg Danish Pilsner, Carlsberg Clean Draft or Carlsberg Particular Brew will have the ability to redeem an unique glass container and be within the operating to win the grand prize of RM2,888 money Ang Pow.

For extra thrilling information and data on Carlsberg’s Chinese language New 12 months celebrations, promotions and areas, go to or comply with @CarlsbergMY on Fb at for the most recent updates! And keep in mind, as a part of advocating accountable consumption, #CELEBRATERESPONSIBLY – in the event you drink, do not drive.

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