Spotlight, a Okay-pop boy band from the South Korean unbiased firm Round Us Leisure, launched their fourth mini album, “After Sundown” on Nov 7. Alongside the album’s launch, additionally they launched a brand new single known as “Alone.”
The group consists of Yoon Doo-joon, Yang Yo-seob, Lee Gi-kwang and Son Dong-woon. They shaped their very own firm in 2017 after leaving Dice Leisure, the place they have been generally known as Beast.
Spotlight’s “Alone” is a breakup track that has acquired a variety of consideration for an unbiased group that exceeded followers’ expectations for the track’s promotion and success — because it was capable of exceed the group’s earlier single, “Daydream”, when it comes to each view depend and music present wins.
“Alone” is a few boy who’s depressed over a breakup together with his girlfriend. Lyrics reminiscent of “I am barely hanging on the cliff / Simply ready so that you can come to me” indicate that the boy was closely reliant on his girlfriend, whereas “apart from you, the whole lot else is a trouble” takes this level even additional , indicating that he does not even care about anybody else.
A music video was additionally launched that depicts a crumbling metropolis with a single determine watching, adopted by blue and red-tinted rooms surrounded by air vents and home windows. It then depicts Dong-woon sitting on a chair in a black room earlier than switching to a scene of him in a white hospital room.
After rotating between the units, together with one scene involving a mysterious man in a automotive, the objects within the hospital room start to hover off the bottom. The video continues to change between completely different environments, together with a warehouse with a number of automobiles and the members carrying pink outfits, the moon, and a watery set with Doo-joon mendacity down. Finally, the environments begin to break because the hospital room’s partitions crack, the automobiles within the warehouse float within the air and the automotive that the member is driving individually — all of which symbolize the boy’s deteriorating psychological state after his breakup.
The video ends with town crumbling down once more. I personally thought that the video contained a number of good stylistic selections. Specifically, the choice to put the members in solitary environments at sure factors was an apt choice, given the track’s title.
As well as, the lyrics will often match the actions within the video. As an example, throughout the line the place the members sing, “The area known as you is getting larger and greater,” the environments that they’re in begin to break up, as if the singer’s despair is an excessive amount of for them to deal with, and the stress causes the surroundings to interrupt.
The video was a relative success, because it has over a million views on the group’s official channel as of Nov twentieth. As well as, it additionally had over 18 million views on the reupload channel 1theK, which mid-tier and unbiased teams use to be able to give their movies further views and promotion, as of that very same date.
By comparability, the group’s earlier video, “Daydream,” solely has barely over 1 million views on their official channel and 14 million views on 1theK, regardless of releasing over seven months in the past.
Round Us Leisure additionally launched many supplemental movies that coincide with the track’s launch. As an example, they launched a cheer information video the place followers are instructed to say sure phrases whereas the group performs the track in live performance.
For this track, the phrases included “I acquired a sense for you” and “I am alone.” Spotlight additionally launched a video the place they reacted to their very own music video. In it, they revealed that Gi-kwang misplaced weight to look within the video and that Yo-seob was the member using within the automotive.
The group additionally launched a number of dance-oriented movies, each on their very own and for different firms. These included a normal dance apply video, launched by their very own channel, the place they danced in a studio, in addition to a video for STUDIO CHOOM and one other for M2, a subdivision of the well-known Mnet Kpop channel. The latter video features a relay dance, which is when the members stand in a line as they dance and stroll behind each other, in order that the subsequent member in line can carry out the subsequent transfer, as an alternative of performing the dance individually.
The group additionally appeared on a number of music exhibits to advertise the track. One essential side of Okay-Pop music exhibits is the voting system, which determines the preferred songs launched throughout the earlier week. By streaming a track’s video by an artist’s official channel, buying their new single at South Korean related websites and shops or voting for it on every present’s designated apps and web sites, followers may help their favourite artists transfer up within the rankings.
When the present airs, two songs are positioned towards one another and a mix of votes forged earlier than and throughout the present, streams of the track’s respective music video and purchases of the one decide which of the 2 songs will win. If a gaggle wins, they obtain an award, an emblem of recognition and success within the business. A gaggle can win awards in six Korean music exhibits—Inkigayo, The Present, Present Champion, M Countdown, Music Financial institution and Music Core. A track that wins awards in each present is called “excellent all-kill.”
Though Spotlight has not reached this achievement but, “Alone” has at present received three Korean music present awards, which they acquired on The Present, Music Financial institution and Present Champion. By comparability, “Daydream” solely acquired one music present win, on “The Present.”
With “Alone,” Spotlight has indicated that small firms can obtain success within the Okay-pop business. Presently, they’re planning to launch a “Season’s Greetings” set, a group of merchandise together with a calendar, a photocard, and a planner, on the finish of the yr.
Bailey Kanthatham is an Leisure Workers Author. He could be reached at email@example.com.