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Funday highlights gut-friendly formulation and single-serve packaging as main success elements

After we final spoke to Funday early final 12 months, the agency had simply hit the 1,000 stores​ mark and advised us of plans to make it to three,000 retailers by the top of 2022 – a goal which it has now achieved.

“Funday pure sweets are actually in Chemist Warehouse and Woolworths retailers worldwide, in addition to some 450 Ampol fuel stations, WH Smith shops as of final December, and Harris Farm as of this month (January 2023),”​Funday Founder Daniel Kitay advised FoodNavigator-Asia​.

“That is along with Chemist Warehouse retailers in New Zealand in addition to a number of impartial markets there – and we are actually in severe discussions with the 2 main grocery chains in Singapore, so we do anticipate a Singapore presence in Singapore supermarkets in 2023.

“The guilt-free side of our merchandise is de facto working effectively with shoppers because the formulation is exclusive – not solely can we comprise 91% much less sugar than common gummies resembling Haribo, that is additionally true for perceived more healthy gummies resembling The Pure Confectionery Co.

“We even have a bonus over sugar-free merchandise as lots of these take away the sugars however exchange these with sugar alcohols resembling maltitol or sorbitol – and lots of shoppers have reported intestine points because of this, from laxative results to bloating to fuel and extra .

“For us, we take out all of the refined sugar and exchange this with plant-based fibers from tapioca starch and chicory root – this not solely reduces the sugar content material whereas sustaining style, however removes the discomfort and likewise provides a prebiotic impact.”

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